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Ever find yourself wanting a little buzz, but not that buzz? Yeah, me too.
That's why we started Buzz by Boisson—a new home for all the functional, mood-enhancing drinks we've come to love, including those with CBD and THCa, functional mushrooms, adaptogenic ingredients, and more. Because sometimes you want a little chill or a little sparkle without, you know, turning into the person making questionable karaoke choices at the office party. (Been there. No regrets—but maybe fewer repeat performances.)
So, why Buzz by Boisson? Well, it turns out that while we at Boisson are all about offering sophisticated, non-alcoholic options for when you’re ready to take a break from alcohol, we found ourselves with a bit of a dilemma. Google and other ad platforms have some pretty strict rules about what they allow us to shout about from the rooftops—and functional drinks like CBD and THCa are, apparently, the troublemakers at the party. These products, legal under the 2018 Farm Bill and approved to ship to nearly all states, don’t always fit nicely into the ad policies that help us spread the word about the rest of our non-alcoholic offerings.
And that’s why we made a new home for them: Buzz by Boisson. It's a space where we can celebrate these mood-altering, plant-based wonders in all their glory. Plus, we recognize that some of our Boisson customers are sober or in recovery, and might prefer to skip these kinds of products altogether. By giving you a dedicated marketplace for these functional, non-alcoholic beverages, we make it a little easier for everyone to find just what you want—or what you don't.
If you’re already part of the Boisson community, you know we love to curate the very best of the best. We’re taking that same careful approach to Buzz by Boisson. Many of the brands we carry are usually available only through their own direct-to-consumer channels, which often means buying big or committing to one brand before you’ve even had a chance to see if it’s a match. With Buzz, you can explore, mix, and match—grab a four-pack from a few different brands, and see what works for you, all shipped from one place. It's the flexibility and ease we love in our non-alcoholic wines and cocktails, now with a functional twist.
So, whether you’re here because you want something a little different from your regular non-alc routine, or you’re curious about what this whole functional beverage trend is about, welcome to Buzz by Boisson. We’re excited to have you, and we’d love to hear what you think. If there are brands or products you’re excited about that we don’t carry yet, reach out to me directly. And be sure to sign up for our email list—we've got a lot of fun things in store, and we can't wait to share them with you.
Slanté,
Nick Bodkins, Founder of Boisson
